With more active smartphones on earth than people it’s no wonder that videos are proliferating at the speed of light. Groupon estimates that 79% of all web users will watch online video every day by 2018. It’s not surprising. As millions of consumers know, video marketing is a more engaging and efficient way to consume information. Smart brand managers are moving fast to capitalize on the video revolution.
Not convinced you need to include video marketing in your brand strategy? Here are five compelling reasons that may just persuade you:
1. Brands (and perhaps your competitors) have found YouTube
According to OpenSlate, there are 500 brand channels on YouTube today with average monthly views of 884,000. If YouTube were a country, it would be the world’s third largest country just behind India and China.
2. Business Decision-Makers are watching
Maybe you think YouTube channels are not appropriate for B2B marketing. Think again. A recent report from Forbes & Google noted that 75% of senior executives watch work-related videos on business-related websites at least once a week.
3. Video Provides Clear Track Marks
Big data has made tracking marketing ROI more imperative than ever. While sophisticated analytics make it easier to see who is visiting your website, tracking which leads become customers is still a challenge. Video marketing is different. Even when shared, videos remain within their original packaging – unlike text that can be copied and completely removed from its original source – which allows marketing managers to more effectively track engagement.
4. SEO hack – #Video
Google algorithms place a higher quality score on video content, which is why video accounts for 70% of research results (searchmetric.com). While well executed text-based content strategies still are relevant, the video SEO trend is expected to increase to 90% of all search results by 2019 according to Cisco’s Visual Networking white paper.
5. Video Inspires Action
More than 80% of people say they are more likely to buy a product after watching a video about it (mediabuzz.com). If your marketing goal is to sell a product or service, the message is clear: video marketing must be an integral part of your marketing mix. Need more proof? Landing pages with video have up to an 800% higher conversion rate than the same page without video (socialmediatoday.com). The results are in and video has won. Harness the power of video marketing to showcase your brand and help prospects see how your product or service can solve their problems.