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6 Successful Video Strategies for HR Professionals

Welcome! Get ready to learn everything you need to know about working at Acme Incorporated. As we hand out the training manuals, please help yourself to more coffee.


Was that the sound of massive HR manuals hitting tables? Or, more likely, the collective thump of dread as 30 new employees begin an important but tedious HR training session?

Showing versus telling can make all the difference. Well-made corporate training videos engage employees in ways that dry presentations (or, worse, bulky training manuals) can’t match. Videos captivate while conveying information. When done right, employees learn – and remember more and for longer – by seeing training principles in action.

It’s the difference between reading. . .

“This massive waterfall makes a tremendous sound as the water goes over and lands at the bottom. This is estimated to be 150,000 gallons of water falling per second. On the American side of the Falls, the chasm is 1,060 feet wide and 176 feet deep.”

. . . and actually seeing and hearing the jaw-dropping, eye-popping, ear-splitting power of Niagara Falls!

Human Resource departments increasingly are relying on professional training videos to cover a broad range of business topics.

Here are six ways to successfully harness the power of video to make your HR onboarding come alive:

1. Company story, including a welcome from the CEO

Every employee must understand the history of his or her new organization. Historical details can seem monotonous when presented in print. Those same details can “come alive” through live animation or live action graphics, complemented with upbeat music and compelling human narration. And nothing beats seeing the human face of the organization, the CEO, and hearing his or her voice warmly welcoming each new employee on board.

2. Company values and ethics

Does your organization require employees to sign a code of ethics? In principle, signing confirms that the ethical requirements are understood. Yet most new employees are overwhelmed with information. Presenting ethical requirements in compelling video format will help ensure that employees truly understand them.

3. Harassment

. Dramatic-format videos using professional actors to demonstrate real-world business situations are the best way to clarify rules regarding workplace harassment. Video provides clear depictions of what constitutes harassment and other behaviors that can lead to a hostile work environment.

4. Process and safety demonstrations

From classic “how to” presentations to vital safety procedures, video-based training excels in teaching “the ropes.” Well-made video also helps ensure that employees grasp critical aspects of their work and how to implement them safely.

5. Health Insurance Benefits Programs

HR leaders often are responsible for explaining complicated health insurance programs. Professional corporate video helps employees understand their options when making important coverage decisions.

6. Building Culture

Strong organizations engage the hearts and minds of their people. Video, such as developed by Tilt Motion, showcases what motivates employees to bring their “A game” to work every day. Culture videos inspire the team and, most importantly, remind them that everyone’s contribution matters.

Video can cover a broad range of relevant HR topics. Whether used as freestanding training modules, or as part of your organization’s overall training and development efforts, professional video results in faster learning. Seeing principles in action gives new employees confidence to apply new techniques. It also ensures your HR department has provided all the tools necessary to effectively launch every new employee as a valued member of your team.

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