No matter whether you’re a marketing manager, creative director or product manager, you’ve probably heard that video is a powerful and growing marketing tool. And, if you’re like most people in your position, you’ve made a mental note to look into the possibilities of video production and then quickly moved on to deal with today’s pressing issues.
We get it. You’re busier than a spring tax accountant, except for you “tax season” is a year-round phenomenon. But it’s a mistake to ignore the vast potential of video to promote your products and services, not to mention upping the “wow” factor in corporate presentations, as well as in training and recruiting efforts. You’re in luck. This blog post will answer your top-of-mind video production questions in the amount of time it takes to slug down your energy drink. Let’s go!
How much does it cost?
Cost can vary from as low as $5,000 to as high as $150,000, depending on length and the complexity of your video. The majority of the corporate videos we produce range from $20,000 to $50,000. As experienced storytellers – many of us are former journalists – we understand that creativity isn’t about reckless spending: it’s about using the best techniques to achieve maximum impact at the lowest possible cost. Sometimes that means live action, other times it might involve animation or motion graphics.
How much time is involved?
Again, this can vary depending upon the scope of your video. However, video production agencies like Tilt understand that clients are crazy busy and, thus, are set up to handle every aspect of the video production from beginning to end. You will need to provide information upfront in the form of a creative brief (don’t sweat it – it’s not a huge deal!), and then sign off (or ask for changes) at various stages of the process: creative concept, script and story boards. Selecting a firm whose past work impresses you will most likely reduce the amount of time you will need to spend making changes during each stage of the process.
Will a video guarantee sales?
While guarantees are impossible, you may be interested to know that 96 percent of B2B organizations use video in some capacity in their marketing campaigns; 76 percent report positive results to ROI. In addition, 90 percent of viewers say product videos are helpful in their decision process.
Do I have any creative control?
Absolutely, at least if you’re working with a reputable video production agency. At Tilt, we work in whatever way works best for our clients. For some folks, this means we handle everything. For others, the client writes the script and provides extensive input during the creative process. Our goal? Creating compelling video based on good design that transcends trends and meets business objectives.
What’s the shelf life?
Most professionally produced videos are effective for at least one year, sometimes longer. Of course, smart clients leverage their video investment through creative marketing that can extend the life even longer (see below). The key to creating videos with a long shelf life is using this powerful visual medium to make an emotional connection with people – that’s something you just can’t achieve with words alone.
How do I justify using an outside video agency when I have an entire marketing team to keep busy?
A well-made video can be at the heart of multi-pronged marketing outreach involving blog posts, social media, infographics, white papers, email marketing and online gated content campaigns. Engage your in-house writers, graphic designers, social media people and sales automation managers to make it all happen. Most likely, they will appreciate having quality video content to leverage.
How can I explore corporate video further?
Give Steve Heimerman a call at 952-294-9131 and check out our website.