If it were simple to explain complex processes and concepts, everyone would know how to do it. Many of our clients have an idea of what they’re trying to get across and can picture what they want their audience to do. But they struggle with how to make it so clearly understandable in a limited window of time.
So you can imagine how gratifying it is when they see one of our explainer videos and exclaim, “YES! That’s just what I wanted to say!” That’s hitting it out of the park for us.
How do we achieve it so often? First, Tilt Motion dives into the subject matter like a group of employees who have been on your team for years. We want to know the topic inside and out. That includes what takeaways you’d like your audience to have after the very last scene.
We then consider the versatility of the explainer video so you can get the most “bang for the buck.” Will it be living on the web, seen on television or viewed in a closed environment? What formats are most conducive to what we’re aiming to express in those settings? The answer could range from a traditional corporate video to animated infographics that tease an upcoming product rollout to short films for a marketing pitch.
Of course, converting the concept into a real story that connects with your audience is a big part of why we’re here. To achieve that end, Tilt Motion brings together the best elements of production to consider how to incorporate graphics, music, typography and voice-over artists into a rich, compelling, emotion-filled story that’s easy to appreciate.
So don’t just explain that concept. Let Tilt Motion deliver an explainer video that stirs the senses and transforms your next big audience into great fans of your brand.