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Category: Video Marketing

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Was that the sound of massive HR manuals hitting tables? Or, more likely, the collective thump of dread as 30 new employees begin an important but tedious HR training session?

Showing versus telling can make all the difference. Well-made corporate training videos engage employees in ways that dry presentations (or, worse, bulky training manuals) can’t match. Videos captivate while conveying information. When done right, employees learn – and remember more and for longer – by seeing training principles in action.

It’s the difference between reading. . .

“This massive waterfall makes a tremendous sound as the water goes over and lands at the bottom. This is estimated to be 150,000 gallons of water falling per second. On the American side of the Falls, the chasm is 1,060 feet wide and 176 feet deep.”

. . . and actually seeing and hearing the jaw-dropping, eye-popping, ear-splitting power of Niagara Falls!

Human Resource departments increasingly are relying on professional training videos to cover a broad range of business topics.

Here are six ways to successfully harness the power of video to make your HR onboarding come alive:

1. Company story, including a welcome from the CEO

Every employee must understand the history of his or her new organization. Historical details can seem monotonous when presented in print. Those same details can “come alive” through live animation or live action graphics, complemented with upbeat music and compelling human narration. And nothing beats seeing the human face of the organization, the CEO, and hearing his or her voice warmly welcoming each new employee on board.

2. Company values and ethics

Does your organization require employees to sign a code of ethics? In principle, signing confirms that the ethical requirements are understood. Yet most new employees are overwhelmed with information. Presenting ethical requirements in compelling video format will help ensure that employees truly understand them.

3. Harassment

. Dramatic-format videos using professional actors to demonstrate real-world business situations are the best way to clarify rules regarding workplace harassment. Video provides clear depictions of what constitutes harassment and other behaviors that can lead to a hostile work environment.

4. Process and safety demonstrations

From classic “how to” presentations to vital safety procedures, video-based training excels in teaching “the ropes.” Well-made video also helps ensure that employees grasp critical aspects of their work and how to implement them safely.

5. Health Insurance Benefits Programs

HR leaders often are responsible for explaining complicated health insurance programs. Professional corporate video helps employees understand their options when making important coverage decisions.

6. Building Culture

Strong organizations engage the hearts and minds of their people. Video, such as developed by Tilt Motion, showcases what motivates employees to bring their “A game” to work every day. Culture videos inspire the team and, most importantly, remind them that everyone’s contribution matters.

Video can cover a broad range of relevant HR topics. Whether used as freestanding training modules, or as part of your organization’s overall training and development efforts, professional video results in faster learning. Seeing principles in action gives new employees confidence to apply new techniques. It also ensures your HR department has provided all the tools necessary to effectively launch every new employee as a valued member of your team.

Download the eBook: How to Win at Marketing with Video

For Chicago Cubs fans who have waited their entire lives to see their beloved team in the World Series, now truly represents a magical moment in time. Eyeballs across Cub Nation are sure to be glued to TV sets across the country for the next several days to see if the “Billy Goat Curse” can finally be broken.

But hold on. If we’re talking about attracting a lot of viewers, there may be an even bigger feel-good story than the Cubs that people can’t ignore: Video. Because when it comes to engaging an audience, video marketing has the compelling stats to contend for the title of ROI Champion.

Telling A Great Story – Faster

The story of a team like the Cubs takes a while to materialize over the course of a 162-game season and beyond. Did we know that the Cubs would get to the World Series back in April? Nah. We had to see them play through several months to know just how good they were.

Chicago Cubs pitcher Kyle Hendricks smiles in the dugout. (AP Photo/Jeff Roberson)

Chicago Cubs pitcher Kyle Hendricks smiles in the dugout. (AP Photo/Jeff Roberson)

We got to know the “characters” of this team, through events like Kyle Hendricks’ surprising emergence and “Grandpa” David Ross giving his all in his final season. The story wasn’t told overnight, that’s for sure.

Video doesn’t require 162 days to tell a story. Companies are finding a compelling story can be communicated in just a few minutes.

Plus, unlike World Series viewers, many of those who are absorbing brand videos aren’t just watching. They’re purchasing. According to KISSmetrics, people who watch a video have up to an 85% chance of making a purchase afterward.

If you want to increase your opportunity to enjoy conversion numbers like that, remember to have a strong call-to-action at the end of your video that clearly connects to a destination that reflects the story your viewer just absorbed. Too many marketers make the mistake of producing a great video that sends the viewer to a website home page. Is that the exact content that the viewer is looking for? Probably not.

Drought of 108 Years?

Sorry. Video Is Winning Every Season.

YouTube reports mobile video consumption rises 100% every year. If we look back on 2015, we can see that over half of mobile traffic came from video.

By the year 2020, we’re going to live in a world where there are more phones (11.6 billion) than people (7.8 billion) based on Cisco’s Visual Networking Index forecast (VNI). That same year, over 75% of the mobile data traffic in the world will be – you guessed it – video content.

So the momentum of marketing through video will only grow stronger every year from here.

Believe it - video marketing

Believe it – Video Marketing is a Marketing MVP.

Obviously up until now, the Cubs have known all about bad seasons and bad luck. Consistent winning has rarely been associated with this franchise. That is, until Cubs management fully committed to developing its minor league system over several years and making some very savvy trades such as for Jake Arrieta.

But as hot as a team can be one year, the next it can go cold and miss the playoffs. Something Cubs fans know all too well.

How Is Video Marketing Like A Great Farm System?

When the Ricketts family bought the Cubs and promptly dedicated themselves to developing young talent in the minor leagues, they knew the road to success might take several years. Even though 100+ loss seasons, they stuck with the gameplan of stocking the farm system with promising players just waiting to be called up. We’re seeing the fruits of that labor today in the World Series.

If you want to “stock your system” with video, commit to creating a series of videos to be posted on your website, social media and elsewhere. Over time, you’ll have enough videos to post them in a video library on your website, giving your company’s brand greater depth and positioning your business as a resource of extra value.

Shooting just one or two videos? That isn’t filling the demand queue fast enough. Invest the time and resources in such a library of videos and watch the “stickiness” of your website grow – after all, an average Internet user spends 88% more time on a site with video according to Mist Media.

Thanks For Sharing

Video and visual content producer Invodo finds that video is the undisputed King of sharing in the online world – to the tune of 92% of mobile video consumers sharing videos with others. In this sense, people who watch and then share your videos can quickly move to the status of being your next advocate or ambassador.

We see this all the time in the World Series among Cubs fans who have to share special moments on social media like Kyle Schwarber’s extraordinary return to the plate after a devastating injury in the spring or a home run by Addison Russell. This isn’t the kind of “share” that the casual fan may make compared to a fan who bleeds Cubbie Blue.

Still, even the World Series, as grand as it is, is still a finite window. For your own brand, there is a window of opportunity to communicate your product’s benefits on video all year round. There is no “offseason” in Marketing.

The more you incorporate video marketing into your efforts on a consistent basis, the more you increase the likelihood that a piece of video content will be shared, which could make an initial sales conversation even smoother. And that kind of longevity may outlast even the worst of Billy Goat curses.

Photo credit: AP Photo/David J. Phillip

Download the eBook:  How to Win at Marketing with Video

Well, maybe “insane” may be a bit dramatic but these facts about video marketing are truly astonishing. They should make you sit up and say, “Wow, who knew?” Most of all, they should propel you – this very minute! – to begin using professional video to reach your target audiences.

We understand that 32 is a lot of facts about video marketing for even the brainiest brainiac to remember, so we’re going to give them to you in five helpful categories.

Ready? Let’s go!

Video is growing like a California wildfire.

While fires frequently force people to flee, video, when used correctly, can lead you to the people you most want to attract. Here are some facts to add fuel to the fire (sorry, we couldn’t resist).

1. Almost half (45.4 %) of internet users viewed at least one video online during the course of a month (ComScore).

2. YouTube reports mobile video consumption rises 100 percent every year.

3. At the current growth rate, Cisco predicts that it will take more than five million years to watch every video that crosses global IP networks in a single month by 2019. (All the more reason why your videos should be the most interesting and creative videos to be found anywhere online!)

People watch video.

With all this video being produced, it just makes sense that people are watching it (duh!). What’s truly impressive is how many people are watching and how much video they are watching. Check it out:

4. Seventy-five percent of executives watch work-related videos on business websites at least once a week.

5. The average viewer spends more than 16 minutes watching online video ads every month (ComScore).

6. Eighty percent of viewers recall a video ad they viewed in the past 30 days (Online Publishers Association).

7. Video ad spending is predicted to reach $5.4 billion (Break Media).

8. Video ads comprise 35 percent of total online ad spending today (Break Media).

9. Fifty-nine percent of executives would rather watch video than read text (Forbes).

10. One-third of all online activity is spent watching video.

11. YouTube users watch more than three billion hours of video per month (YouTube).

12. Ipad users will watch videos up to five minutes long.

13. Videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and one minute (Jun Group).

14. The average internet user spends 88 percent more time on a site with video (Mist Media).

People trust video.

Watching is one thing. Trusting is another. Yet nearly 100 percent of people who watch product videos say that it helps them make a decision. That sounds like trust to us. What’s perhaps even more impressive: professional marketers have big plans for video.

15. 90 percent of users say that watching a video about a product is helpful in the decision-making process.

16. 65 percent of U.S. marketers plan to increase their mobile ad budgets to include video (eMarketer).

17. 87 percent of online marketers use video content (Outbrain).

18. 22 percent of U.S. small businesses plan to post a video in the next 12 months (BIA/Kelsey).

Video Spurs Action.

This is where the rubber meets the proverbial road. People can watch video all day long, but who cares if it does not spur action. By all accounts, people are taking action after watching video:

19. Including video in an email can increase click-through rates by up to 300 percent (Forrester).

20. Including a video on a landing page can increase conversion by 80 percent (Unbounce).

21. Combining video with full-page ads boosts engagement by 22 percent (Rhythm and Insights).

22. 65 percent of executives visit a marketer’s website and 39 percent call a vendor after viewing a video (Forbes).

23. 92 percent of mobile video consumers share videos with others (Invodo).

24. 75 percent of online video viewers have interacted with an online video ad this month (Tremor Video).

25. Enjoyment of video ads increase purchase intent by 97 percent and brand association by 139 percent (Unruly).

26. 50 percent of executives look for more information after seeing a product or service in a video (Forbes).

Video Gets Results.

Ok, this is the part you’ve all been waiting for: results! Yeah, we get it. Results are what count. The numbers tell the story better than we ever could.

27. 46 percent of users take some sort of action after viewing a video ad (Online Publishers Association)

28. 64 percent of people are more likely to buy a product online after watching a product video online (ComScore).

29. 96 percent of B2B organizations use video in some capacity in their marketing campaigns, of which 73 percent report positive ROI results (ReelSEO).

30. Real estate listings that include a video receive 403 percent more inquiries than those without a video (Australian Retailer).

31. An introductory email that includes a video increases its click-through rate by 96 percent (Implix).

32. Animated explainer videos increase conversion rates by 20 percent (Unbounce).

There you have it: 32 compelling facts about video marketing you can use to reach prospective customers and employees. Video is the way to go. Don’t hesitate to involve a professional video agency to make sure your video stands out in a very large (and exploding!) crowd. Professional video firms, like Tilt Motion, bring creativity and expertise to video production. It can mean the difference between just being out there and getting the spotlight to shine on your brand in powerful and memorable ways.

Download the eBook:  How to Win at Marketing with Video

Time is money. No one understands that better than busy senior executives. A recent survey of 87 business and government leaders confirms there are proven guidelines when video marketing this high-powered audience.

The September 2016 edition of Harvard Business Review describes video “click bait” best practices – based on the survey findings – when targeting C-suite executives and government leaders. They include:

Keep it short.

More than half the leaders surveyed said they generally wouldn’t watch videos that are longer than three minutes.

Feature VIPs.

More than two-thirds said that the most appealing clips include a respected figure, such as a journalist or a big thinker.

Highlight key takeaways.

The most often-cited reasons to click on a video include “relevance to my industry” and “to gain information for my job.”

DON’T Air live broadcasts mid-afternoon.

Executives mostly watch at night (54%), over lunch (30%), or upon waking up (10%). Consider emailing video links after hours.

DON’T Obsess about mobile.

Fully 82% of the leaders surveyed watch primarily on a laptop or desktop.

DON’T Rely on executives to make the videos go viral.

Although they frequently share videos with colleagues, they do so chiefly by e-mail (76%) and typically send a link to just one recipient.

(Source: The Science of Business Sharing by Alpha Grid in partnership with Unruly)

This survey sampled a relatively small group of respondents, yet it confirms what professional video production firms like Tilt Motion have known for a long time: when video marketing to executives – less is more and every frame must count!

Download the eBook:  How to Win at Marketing with Video

No matter whether you’re a marketing manager, creative director or product manager, you’ve probably heard that video is a powerful and growing marketing tool. And, if you’re like most people in your position, you’ve made a mental note to look into the possibilities of video production and then quickly moved on to deal with today’s pressing issues.

We get it. You’re busier than a spring tax accountant, except for you “tax season” is a year-round phenomenon. But it’s a mistake to ignore the vast potential of video to promote your products and services, not to mention upping the “wow” factor in corporate presentations, as well as in training and recruiting efforts. You’re in luck. This blog post will answer your top-of-mind video production questions in the amount of time it takes to slug down your energy drink. Let’s go!

How much does it cost?

Cost can vary from as low as $5,000 to as high as $150,000, depending on length and the complexity of your video. The majority of the corporate videos we produce range from $20,000 to $50,000. As experienced storytellers – many of us are former journalists – we understand that creativity isn’t about reckless spending: it’s about using the best techniques to achieve maximum impact at the lowest possible cost. Sometimes that means live action, other times it might involve animation or motion graphics.

How much time is involved?

Again, this can vary depending upon the scope of your video. However, video production agencies like Tilt understand that clients are crazy busy and, thus, are set up to handle every aspect of the video production from beginning to end. You will need to provide information upfront in the form of a creative brief (don’t sweat it – it’s not a huge deal!), and then sign off (or ask for changes) at various stages of the process: creative concept, script and story boards. Selecting a firm whose past work impresses you will most likely reduce the amount of time you will need to spend making changes during each stage of the process.

Will a video guarantee sales?

While guarantees are impossible, you may be interested to know that 96 percent of B2B organizations use video in some capacity in their marketing campaigns; 76 percent report positive results to ROI. In addition, 90 percent of viewers say product videos are helpful in their decision process.

Do I have any creative control?

Absolutely, at least if you’re working with a reputable video production agency. At Tilt, we work in whatever way works best for our clients. For some folks, this means we handle everything. For others, the client writes the script and provides extensive input during the creative process. Our goal? Creating compelling video based on good design that transcends trends and meets business objectives.

What’s the shelf life?

Most professionally produced videos are effective for at least one year, sometimes longer. Of course, smart clients leverage their video investment through creative marketing that can extend the life even longer (see below). The key to creating videos with a long shelf life is using this powerful visual medium to make an emotional connection with people – that’s something you just can’t achieve with words alone.

How do I justify using an outside video agency when I have an entire marketing team to keep busy?

A well-made video can be at the heart of multi-pronged marketing outreach involving blog posts, social media, infographics, white papers, email marketing and online gated content campaigns. Engage your in-house writers, graphic designers, social media people and sales automation managers to make it all happen. Most likely, they will appreciate having quality video content to leverage.

How can I explore corporate video further?

Give Steve Heimerman a call at 952-294-9131 and check out our website.

Download the eBook:  How to Win at Marketing with Video

Marketing and product managers, whether in-house or within agencies, feel constant pressure to deliver results with modest budgets and seemingly impossible deadlines. Many are discovering the power of corporate video. That’s because video can effectively reach and convert prospective customers – both B2C and B2B. Research has found that 90% of consumers say that product videos are helpful in the decision process.

Video spending is projected to reach $5.4 billion in 2016, with video ads comprising 35% of total online ad spending. Corporate video advertisements, however, are the just the tip of the proverbial marketing iceberg.

Here are ten easy ways to use corporate video to extend your marketing reach (and, if you do it right, make yourself into a company hero in the process!).

1. Sales Presentations

Many companies, particularly smaller firms or startups, cannot afford a team of experienced sales professionals to move products and services. A professional sales presentation video can deliver a consistent sales message to multiple prospects much less expensively than in-person sales pitches. And video included in email has been shown to increase click-through rates by more than 96% (Implix Email Marketing Trends Survey).

2. Virtual Tours

Professionals who market travel destinations, higher education, and real estate are among the growing number of marketers seizing the power of virtual video tours like never before. Video has the power to show prospects your product and propel them to your door in unprecedented numbers. This could be one of the reasons consumer usage of View on Demand (VoD) video is expected to double by 2019.

3. Product Demonstrations

Motion graphics, screen captures and voice narration all can be combined to create powerful product video presentations. Technical products are particularly good candidates for demonstration videos. Not convinced? Internet Retailer reports that people who view product videos are 85% more likely to buy than people who do not. If you’re in the B2B space, you’ll be interested to know that 50% of executives visit the marketer’s website after viewing a product video.

4. Custom Sales Tools

Nothing beats a custom sales tool to tell your product story in a compelling way. Professional corporate video producers know the difference between simply showing information and telling a product story that connects with customers. And combining video with full-page ads boosts engagement by 22%.

5. “About Us” Brand Documentary Videos

Marketing efforts to establish brand leadership are enhanced with professional videos that tell your brand story clearly and memorably. And if the executive suite is your target, know this: 59% of senior executives prefer to watch video versus reading text.

6. How To Videos

Consumers rely on video to learn new skills, research products and understand issues. A well-made “how to” mobile-friendly corporate video has the potential to go viral since 92% of mobile video consumers share videos with others.

7. Expert Videos

Video is also an ideal platform for positioning your people as product experts. Well-made corporate videos not only inform, they often create a lasting impression. In fact, 80% of consumers can recall a video they viewed within the past 30 days.

8. Promotional Videos

Sending out a press release to promote an industry product event? Sure, but without video you probably won’t generate much buzz. That’s probably why 96% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive ROI results.

9. Training

Grabbing and holding attention is key to effective training. Video far surpasses bland PowerPoint presentations, or worse, dry training manuals, as a means of engaging employees or customers who need to learn product information or company policies. We live in a digital and highly visual age, with one-third of online activity spent watching video. Maximize this power for training that delivers.

10. Recruitment

Recruiting star performers is hard work, especially if you’re targeting younger people. Video can help tell your company’s story from the perspective of a prospective employee. Effective videos greatly improve your chances of landing your star recruits. It only makes sense: enjoyment of video increases purchase intent by 97% and brand association by 139%.

If you think video is a passing fad, consider this last mind-boggling fact:
More video content is uploaded in 30 days than all three major U.S. television networks combined have created in the past 30 years! Corporate video is a powerful marketing tool and will become even more so in the future.

Download the eBook:  How to Win at Marketing with Video

With more active smartphones on earth than people it’s no wonder that videos are proliferating at the speed of light. Groupon estimates that 79% of all web users will watch online video every day by 2018. It’s not surprising. As millions of consumers know, video marketing is a more engaging and efficient way to consume information. Smart brand managers are moving fast to capitalize on the video revolution.

Not convinced you need to include video marketing in your brand strategy? Here are five compelling reasons that may just persuade you:

1. Brands (and perhaps your competitors) have found YouTube

According to OpenSlate, there are 500 brand channels on YouTube today with average monthly views of 884,000. If YouTube were a country, it would be the world’s third largest country just behind India and China.

2. Business Decision-Makers are watching

Maybe you think YouTube channels are not appropriate for B2B marketing. Think again. A recent report from Forbes & Google noted that 75% of senior executives watch work-related videos on business-related websites at least once a week.

3. Video Provides Clear Track Marks

Big data has made tracking marketing ROI more imperative than ever. While sophisticated analytics make it easier to see who is visiting your website, tracking which leads become customers is still a challenge. Video marketing is different. Even when shared, videos remain within their original packaging – unlike text that can be copied and completely removed from its original source – which allows marketing managers to more effectively track engagement.

4. SEO hack – #Video

Google algorithms place a higher quality score on video content, which is why video accounts for 70% of research results ( While well executed text-based content strategies still are relevant, the video SEO trend is expected to increase to 90% of all search results by 2019 according to Cisco’s Visual Networking white paper.

5. Video Inspires Action

More than 80% of people say they are more likely to buy a product after watching a video about it ( If your marketing goal is to sell a product or service, the message is clear: video marketing must be an integral part of your marketing mix. Need more proof? Landing pages with video have up to an 800% higher conversion rate than the same page without video ( The results are in and video has won. Harness the power of video marketing to showcase your brand and help prospects see how your product or service can solve their problems.

Download the eBook:  How to Win at Marketing with Video