Heading to INBOUND 2016 in Boston next week?
If so, you’re not alone! Some 15,000 marketing, sales and services professionals are expected to attend. The star-studded speaker line up includes actors Alec Baldwin and Anna Kendrick, HubSpot co-founders Brian Halligan and Dharmesh Shah, best-selling author Ta-Nehisi Coates, and Girls who Code founder & CEO Reshma Saujani, among many others.
With dozens upon dozens of breakout sessions and a multitude of entertainment options (including enjoying the TILT Motion Video Party Bus) from the airport to your hotel – you might miss what we consider two of the top breakout sessions in this year’s lineup:
“Adding Video to your Service Offerings” by StoryTeller Media + Communications owner and founder Ed Heil – Wednesday, November 9, 11:45 a.m. – 12:30 p.m.
“Using Video to do Better Marketing with HubSpot” by Kristen Craft, director of business development at Wistia – Friday, November 11, 11:45 a.m. – 12:30 p.m.
Why are we so jazzed about these two sessions in particular?
Well, there’s the obvious reason: we’re all about video! But our enthusiasm for these two sessions extends beyond the obvious.
As Ed Heil’s session description notes, “96 percent of B2B companies report using video in their marketing strategy.” Ed is the owner and founder of StoryTeller Media + Communications, an inbound marketing agency in TILT’s own backyard (Minneapolis). He has 12 years of television news reporting experience so you can expect a lively presentation on a topic that’s on the minds of many agency professionals: how to add video to their current client service offerings. We tracked Ed down earlier this week to ask him why his session will stand out at INBOUND 2016.
“Agencies are looking for ways to differentiate themselves and to add value. Many want to offer video but client margins won’t allow them to subcontract with high-end professional video production companies,” he said. “My session will focus on all the down and dirty details, from pricing to getting the most out of your video content.”
Kristen Craft’s breakout session, “Using Video to do Better Marketing with HubSpot” is a no-brainer for HubSpot users. She promises to share how to use HubSpot’s marketing automation tools and Wista’s video marketing platform together. As well as:
- How to use video to get the right content to the right people
- How to create videos to connect better with prospects
- How to take action on viewer behavior by using video viewing data to trigger workflows in HubSpot
While Kristen’s day job is business development at Wistia (which provides video hosting for businesses and personal users), she has more than a decade of experience in technology, including product management, product marketing, business development, and channel sales.
And according to her LinkedIn profile, she likes “to move fast & build new things: marketing campaigns, integrations, relationships, services.”
Kristen and Ed sound like just the sort of inspiring speakers we’re looking forward to hearing at INBOUND 2016. We hope to see you at these two great sessions and on the TILT Party Bus – just don’t forget to cast your election ballot before you leave for Boston.